London’s best known beauty brand wanted to tap into the creativity of young beauty consumers in the United States.
project: Rimmel U Cosmetics, “Urban Fatale” Print & Retail Campaign
client: Coty
brand: Rimmel Underground
agency: MKTG/US Concepts
photographer: Andrew Matusik
hair: Tippi Shorter
makeup: Robin Schoen
styling: Pamela Watson
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